- FIREFALL GAME WEBSITE REDESIGN
- THE BRIEFOur client was launching a free-to-play game that was unlike anything else on the market. Naturally they wanted a website to reflect that truth. It had to not only be fresh, but introduce the game story to fans and get them to sign up for the closed beta.
- THE VISION
- THE APPROACH
Break from typical game site by front loading the experience on the landing page. IE users should be able to tell the story behind the game without having to explore the site from one section to another.