FILTER017 2012 BRAND NEW SERIES, FCL OUTDOOR LAB, IMAGES AND THEME CONCEPT ANNOUNCEMENT!!
Ever since the Filter017 design team dedicated themselves to the design of clothing and life-related products, they have maintained a consistent philosophy of fusing creative images and designs with inspirations from daily life. It is Filter017’s endless quest to continue embracing the spirit they have always exemplified, which has helped to generate distinctive products and a brand with unique value.
In 2012, the Filter017 design team is continuing to extend upon the theme concept of “Horror Forest.” They created images in American styles and visual designs, seamlessly incorporated classic American motifs, and blended in trademark concepts and light morbid humor in their graphic designs. As part of an effort to combine independent products with their recent inspirational theme of the “outdoors,” Filter017 launched its subsidiary line, “FCL OUTDOOR LAB.”
In terms of style and design inspirations, the FCL OUTDOOR LAB series particularly gravitates toward outdoor styles which have gotten much attention in recent years. This new attempt also reflects Filter017’s graphic design style that has been maintained throughout its product evolution. In terms of the visual and graphic technique, this series embodies vintage American outdoor styles fused with ideas about leisure, travel, outdoor activities, and exotic cultures. Furthermore, this was incorporated with the themes of introspection, self-challenge, and environmental protection. The effort encourages civilized human beings who live in cities to go out and enjoy the beauty of nature instead of being consumed with work and technology. It also brings into our consciousness the importance of protecting Mother Nature and inspires people to challenge their limitations.
Just like working in an independent laboratory, achieving the perfect balance between “graphic design” and “product design” is a delicate experiment to undertake and one that the Filter017 design team continues to refine. This time, as an expression of their experimental spirit, they blended an exclusive outdoor leisure style with fun images, fused elements, and meticulous attention to the overall product’s details as always. Then, they merged these ideas with new innovative designs, fashion components, and instilled a soul. That is how the FCL OUTDOOR LAB was born!
In the FCL OUTDOOR LAB series, Filter017 is going to present a completely different visual style compared to the past. Due to the extension of this subsidiary line, Filter017 can temporarily reach beyond its established brand conventions, and will be able to achieve the goal of multi-dimensional development. The best is yet to come!
Filter017 CREALIVE Shop
Add: No.10, Ln.201, Sec.3, Sanmin Rd., North Dist., Taichung City 40445, Taiwan(R.O.C.)
Tel : +886(4)2225-8131
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Filter017 official website: http://www.filter017.com/
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