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FIJI Water Packaging Redesign

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  • Fiji Water Packaging Redesign
     
    This is a proposed redesign for FIJI Water packaging. The container has become a Tetra Pak carton with windows on the sides that reveal the water inside. Consistent with FIJI Water's push to market their product as a luxury water, the carton material is lined with a chrome finish that shines in the sunlight. The squareness of the Tetra Pak carton allows the new package to maintain the equity of its original bottle while updating it to the current trends of beverage packaging.