First Floor Under it’s a digital publishing company dealing with vanguard pop productions. It has two souls: not only it produces contents to be periodically uploaded on its web page but it also organizes special events.
These posters where designed to be shown during the happening "Use the force to help children", a charity event in collaboration with H-57 Creative Studio
and Make-A-Wish Italy, an association which grants the wishes of children in life-threatening medical conditions.
The idea is to use the FFU logo as a key visual to tell different stories: this is what happens in the first floor under stars wars.