ChallengeWe were told to rebrand the Norwegian Federation of Organisations of Disabled People (FFO). The old identity was outdated and nonfunctional. They wanted a new, fresh and more modern logo and identity.
SolutionI chose to build FFOs identity on the shape of a feather. A feather can be a symbol of a weakness, but many feathers together can be an eagle. Just like FFO can help small organisations when they all stand together. Feathers are also a symbol of indian tribes, that also always stand together.