’s award-winning design FF Tundra
is a narrow serif typeface with stressed forms and soft contours. The idea evolved from investigating how a narrow typeface should look for optimal readability. To avoid a fence-effect FF Tundra emphasizes the horizontal line. Ludwig Übele combined strong serifs, flat shoulders (see n) and open but heavy endings (see a, e, c) with a moderate contrast to achieve a balanced, legible typeface with a certain softness and humanity. FF Tundra has been designed for continuous text, but is also suitable for magazines and headlines (especially the Extra Light) and will surely work in newspapers as well. The family consists of six weights from Extra Light to Bold, each with Italics and Small Caps and many OpenType layout features.
FF Tundra has been selected by the Type Directors Club of New York to receive the Certificate of Excellence in Type Design 2011