Craig Ward's profile

FEAR - typography for Secret Deodorant / Leo Burnett

Typography
Created as part of Secret's Olympics campaign, this type was created to reflect the chalk dust used by athletes. A combination of chalk and flour was used and the final piece was a composite of approximately 80 photographs.
FEAR - typography for Secret Deodorant / Leo Burnett
Published:

FEAR - typography for Secret Deodorant / Leo Burnett

Typography created to accompany a campaign for Secret Deodorant in the US by Leo Burnett Chicago.

Published: