FEAM – Maintenance/Engineering has been serving the worlds finest airlines for more than 15 years with established bases in 8 major US cities. They wanted to embark on a complete corporate makeover that reflect their global emphasis on aircraft maintenance and engineering services.
We helped them achieve these goals through a new brand image that communicates connection and experience. We created the full visual expression of FEAM with identity guidelines defining a logo suite, graphical language, and tone of voice, along with design systems for corporate stationery, signage, Environmental graphics, and digital applications.
The rebrand signals a new era for FEAM, a phase which continues existing traditions whilst introducing new ones. The success of the new brand launch was first signaled by the company's employees, and then by their growing base of domestic and international air carriers.