Design & Name a Brand Concept For a Luxury Menswear Clothing Label.

 

A new name and brand concept for a luxury menswear label. The clothing will be for the modern gentleman, who appreciates the good quality of life and notices the little details and focus on the innovation and engineering achievements that Britain has accomplished over the years. Bringing the British forward thinking design abilities into the future, not focusing on the past.

The concept is unisex since it will start as a Menswear label but then expand into men’s accessories, toiletries, leather goods and eventually women’s wear.