The Brief:
Fanta is the irresistibly fun brand for tweens. But... how can Fanta bottles get filled with fun for Halloween?
The idea:
To surprise the target audience with a special Halloween edition, in wich, Fanta´s label is disguised like no other product has before: Fanta disguised as Fanta.
Orange Fanta is disguised as Apple Fanta, Apple Fanta as Grape Fanta, and Grape Fanta as Orange Fanta. The costumes are given a DIY look, encouraging tweens to live Halloween with Fanta´s irresistible fun.
Credits:
Client: Fanta
Agency: Geometry Global
Creative Directors: Juan jose Posada / Ivan Mejia / Sergio Ramirez
Art Director / ilustration: Jonathan Chamas
Client: Fanta
Agency: Geometry Global
Creative Directors: Juan jose Posada / Ivan Mejia / Sergio Ramirez
Art Director / ilustration: Jonathan Chamas
