Research -
Researching the market, showed that a more personal feel allowed customers to engage more with the brand. Using Charms as a way to personalise your purchase would allow the product to be easier to gift.
Researching the market, showed that a more personal feel allowed customers to engage more with the brand. Using Charms as a way to personalise your purchase would allow the product to be easier to gift.
Furthermore, giving the product the feel of a home made product with ribbons, rope and delecate card could add another appeal to the brand.
The Idea -
To use cartoon characters to promote the new image of F & F's 'Little Steps' range.
These cartoon characters would represent the boys, girls and unisex clothing.
To use cartoon characters to promote the new image of F & F's 'Little Steps' range.
These cartoon characters would represent the boys, girls and unisex clothing.
Envelope Idea -
Alongside the general clothing tag there will also be a small 57.75mm by 39mm envelope which is ready made to fold out and reveal a message. This will further support the idea of gifting the product.
Alongside the general clothing tag there will also be a small 57.75mm by 39mm envelope which is ready made to fold out and reveal a message. This will further support the idea of gifting the product.
Final Tagging Idea -
Using these three ideas of the cartoon characters, the charm and the envelope it allows for a completely personalised experience.
Furthermore 'Little Steps' will also produce a 3 colour bag that promotes the brand.
Using these three ideas of the cartoon characters, the charm and the envelope it allows for a completely personalised experience.
Furthermore 'Little Steps' will also produce a 3 colour bag that promotes the brand.
Final tags -
