EyeSaw is a graphic design exhibition organised by the Australian Graphic Design Association (AGDA) and Sydney Design ‘08. It takes place in various outdoor locations throughout the city. Key objectives are to enable the public to engage with and discuss design; promote an understanding of what graphic design is to as many people as possible; broaden the promotion of graphic design to Australia.
The brief was to create a smile in the mind whilst increasing the general public’s awareness and recognition of graphic design.
Our approach was to create a series of posters that play on some of the key traits associated with design: An eye for detail; an eye for colour; an eye for composition; an eye for beauty.