Eyecandy is a pharmaceutical product that changes your eye color with just one pill. Each color is extremely vibrant and allows for personal expression. The following is an advertisement for the product in which I chose to create a very fun and fresh look. By comparing the color of the eyes to the apple, it is noticeable just how vibrant the colors are and embodies the concept of eye candy. The composition remains simple and photo dominant in order to draw the viewer directly to the eyes. In addition, I also created the identity for this product in which I chose to keep fun and youthful. The green mark, which is reminiscent of eyelashes, associated with the logo would be changed according to the specific color of the product that is being advertised. By having a versatile logo, the versatility the product provides for women is reinforced. Through the branding and advertising of Eyecandy, a feeling of fun, excitement, and ease is brought to the audience in order to draw them in and desire to have their eyes look just as sweet.