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Extra-Curricular: Senior Class Marketing Director

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  • As the Marketing Director for the Ithaca College Senior Class of 2013, I am responsible for maintaining the Senior Class brand, managing a Marketing Committee of three students and managing a Give Back committee of three students.

    Before my senior year began, I crowdsourced ideas, designed a few logo options, and let Ithaca College seniors vote for their favorite design via the Senior Class Facebook page. (The Senior Class logo is below.) Now, I am responsible for making sure that the Senior Class brand is consistent among different marketing channels.

    I also manage a marketing team of three dedicated students who create posters, write announcements, update the Senior Class website, create displays, and use other marketing tactics to promote 3-4 events per month. In this role, I create a marketing timelines and assign roles to different members to make sure that all marketing materials are effective and completed in a timely manner. I am also responsible for updating the Senior Class Facebook page and Twitter account.
  • The Senior Class logo
  • The Senior Class Facebook page
  • I designed the Senior Card which Ithaca College seniors can use to get discounts at events and local businesses.
  • An infographic I designed to promote our Senior Card sale.
  • The Senior Class logo has been used for multiple events and materials including a step and repeat photo station at this year's Senior Class Semi-Formal.
  • I designed this poster for the Senior Class "Give a Spit" Bone Marrow Donor Registration Drive.
  • A poster I designed for an event