MAPUA SMVA CAMPAIGN ADS
This project is an advertising campaign for Mapua Institute of Technology, School of Multimedia and Visual Arts that will provide direct communication to its target market. I use the phrase “You can be what you imagine” as the slogan of the campaign in which it will interpret the principal aspects of the school.
“You can be what you imagine” means having a wide range of creative disciplines and industry opportunities after you graduate from the School of Multimedia and Visual Arts.
The Concept I use to communicate the Ads is a “Tangram.”
Tangram is an old Chinese dissection puzzle composed of seven flat geometrical pieces that when put together forms a different shape. It is the perfect symbolism to represent the concept of creating an Advertising campaign for the School of Multimedia and Visual Arts. I use the Tangram as the metaphor of SMVA because of its characteristics which represent the flexibility in creating and expanding a wide range of opportunity for the students.
Tangram is an old Chinese dissection puzzle composed of seven flat geometrical pieces that when put together forms a different shape. It is the perfect symbolism to represent the concept of creating an Advertising campaign for the School of Multimedia and Visual Arts. I use the Tangram as the metaphor of SMVA because of its characteristics which represent the flexibility in creating and expanding a wide range of opportunity for the students.
