Uganda” is a travel company who organises holidays and safaris to Uganda - what
is known as the ‘Pearl of Africa’. They
are known for their exceptional service and tailor made trips which
differentiate them from the standard tour agent. They wanted to grow their client
base and reach out to the wider market. They wanted to strengthen their brand
by creating a unique logo, an informative brochure and several poster and
discussed ideas and decided that we wanted to bring a “wild and adventurous” feeling
to their brand personality while retaining a professional and trustworthy image. The
small cap letters in the logo give a friendly appearance to the company. And the
“happy” e, is a memorable and simple typeface which can be used on all marketing collateral.
blue and yellow colours were chosen to stand out from their competition who
often choose the earthy browns and the sunset oranges. This unusual choice of
colours demonstrate that Experience Uganda is a travel company with a
Uganda is a beautiful and friendly country with plenty of amazing and adventurous treasures. We used photographs of its stunning landscape as backdrops for our logo.