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Expedia- San Diego Rich Media Ad on the Homepage.

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  • Expedia San Diego Rich Media Ad on the Homepage
     
    Rich media ads were introduced on Expedia homepage in 2009. The San Diego rich media ad was a simple interactive flash slide show ad that was innovative and the first of its kind in the travel industry. This ad was designed and its functionality tweaked after it was tested in the lab for a few weeks. The rich media ads pop's open and expands when a user rollers over in the hot spot with the mouse. Since it is user initiate interaction, it can be targeted well and all the rich audio/videos and interactions can lead to a great experience for the customer.
     
    San Diego rich media ad was a great success, it had a huge click through rate of 4%, and it resulted in increased conversion too. This ad also won a few awards in the travel category. 
    I designed  the rich media ad and also managed the relationship the the ad serving company. I also wrote the complete creative guidelines documents for this product.