Wolf and Subzero are not brand names which commonly come to mind for the average consumer. That’s because these brands are reserved for the upper end of the kitchen appliance buyers.
designEx is the premier trade show in the design industry, drawing interest from leading interior designers, architects and commercial specifiers. It was this event that would be used to broaden the reach of the brands among this niche market segment and Synergy Australasia would create the stand.
A light beech coloured raised timber floor was used to offer a sense of openness across the stand. This raised floor is used to delineate the exhibitor’s stand space and helps stamp a more lasting impression on the visitor to the stand.
The black ceiling scrim was used to eliminate any visual disturbance above the stand and cap the floor space, helping to draw the eye into the stand. Once on the stand, much like a showroom, a ceiling scrim also offers the visitor to the stand a sense that the installation has permanency, adding a subconscious value to the brands and the products being presented.
A rich dark brown high grade laminate finish, commonly used by interior designers and architects within kitchen spaces, was introduced as to assist in associating the products with quality.
Customised curved bench seats offered a highly stylised casual seating arrangement, certain to draw the appreciation of passing designers.
Externally, large formate digital graphics captured the products in settings suggestive of use within top end kitchens.
When you're standing in this exhibition space, you feel a million miles away from the exhibition hall. You're encased by an environment expressing a soothing and elegant feel, as you'd expect in home architecture warranting of a piece of kitchen equipment ranging from $25K +.