This assignment asked everybody from the class to design an event poster and brochure, advertising our graduating class' end of year exhibition.
The name of the event, Blender, was a collective agreement between the students, kick starting the research stage of the assignment.
Seeing the others focus their ideas around the kitchen utensil, blender, I wanted to steer clear and go on my own creative path. The conclusive concept was founded on the graphic design individual "blending" in with the rest of society, but standing out when it came to their profession/work. The concept was discovered after the self-realisation that I was only one of the crowd and went about unnoticed, and that through graphic design, did I really stand out from the rest of the crowd.