Being an avid snowboarder for the better portion of my life, I had long ago determined exactly what I was going to do for my senior thesis project. Incorporation my love for branding, with my love for the sport, I created and branded my own snowboard company. As seen in the name and the logo, the idea behind the company was to create boards that were both functional as well as able to stand alone as a piece of art. Along with 9 board designs (groups of 3 divided into categories of movements in art history, as well as sub-themes) I came up with the logo, identity, a catalog, stickers, and postcards.
We design our boards with a focus on what they are and what they are not. What they are is a piece of art. Designs that differ themselves because they are motivated by the roots from which they grew. Posters. Sculptures. Concepts. These board graphics are fueled
by movements that lead art and design to progress to where it is now, and pay tribute to the influences that got us here.
What else are they? They are the wood, fiberglass, plastic and metal that get you from the top of the mountain to the bottom. That plank that flies with you through the air, or slides with you down that rail. That being said, they are also the same decks that hang on your wall and fill the room with a much higher sense of class because you have a piece of fine art adorning your pad.
What aren’t they? They’re not just face value. They’re not just snowboards. But they are a product of the rich history of which they were raised from. They’re meant to be displayed on and off the mountain. Hang it in your living room, office, bathroom...heck, hang it in your gallery. These boards were meant to be showcased, and we hope you are as proud to exhibit them as we are to design them.