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Executive Travel

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  • Executive Travel is a corporate travel company in Lincoln, Nebraska. The company was falling behind to trends and the time because of an out dated logo and no sort of identity tagged along with them. Jacht was commissioned with a redesign of their identity and to create a corporate toolbox.
    The project called for three completely different looks to show the company for rebrand. With each three looks I tried to focus onto a certain part of the company that was found to be important through research. The logos needed to be able to convey who Executive Travel was as a company but also be able to branded into the seperate parts of the company. Corporate, Vacation, Technology, and Consulting. 
    Logo looks and one of the typefaces was created by myself.
  • Executive Travel's old logo.
  • Previous Iterations
  • Previous Iterations
  • First concept inspiration
  • Developing phases of first concept. Dubbed "hawk hands" logo is supposed to show the personal relationship that Executive Travel offers it's clients with personalized service and care. The hands coming together create the body of the eagle and the sleeves compose the wings.
  • Playing with color.
  • Finished mark. Royal Purple and Bold Gold.
  • Logo close up.
  • Hand created typography. The inlines of the type have the same jagged shapes that are in the mark.
  • Close up of my own created type with inline shapes.
  • Design specs
  • Early iterations of segmented travel. The hands of "Corporate" and "Vacation"
  • I created this typeface to work with this mark. It is a modern and industrial looking type that matches the jagged angles and sharp lines of the mark above it.
  • Second concept, using the "glocal" approach of using a globe and the first two letters of Executive Travel.
  • First iteration of the "global E T" mark.
  • Segments branded with color.
  • Third concept of a paper airplane being able to fold into different parts of origami. This is meant to be coupled with a motion graphic.
  • Early concepts of "paper airplane logo"
  • Please appreciate!