Executive Travel is a corporate travel company in Lincoln, Nebraska. The company was falling behind to trends and the time because of an out dated logo and no sort of identity tagged along with them. Jacht was commissioned with a redesign of their identity and to create a corporate toolbox.
The project called for three completely different looks to show the company for rebrand. With each three looks I tried to focus onto a certain part of the company that was found to be important through research. The logos needed to be able to convey who Executive Travel was as a company but also be able to branded into the seperate parts of the company. Corporate, Vacation, Technology, and Consulting.
Logo looks and one of the typefaces was created by myself.