Besides giving the company a complete new brand identity, I also revamped their outward facing digital appearance. Their previous site did nothing to tell their story or promote the preceived value of their brand. Their new look and feel do both. This site is designed to be a workhorse. It was built on CMS technology that is geared at increasing SEO performance. I also designed the site as a tool to qualify warm leads giving multiple portals for interested prospects to engage with the sales staff Executive Credit Management.
Created Web site for Executive Credit Management, Inc. a debt collection and applicant screening company located in New Jersey using a SEO Toaster and SEO Nexus CMS and content distribution tools.
Created compelling story that helps prospects understand the value propositions of working with a firm like Executive Credit Management, Inc.
Acted as editor on blogging and press release strategy aimed at increasing organic page rank increases through linking strategies and social media pushes. Results have shown an immediate spike in Google rank for competitive keywords.
Designed page to have a clean, corporate look that segments page navigation into bite sized chunks. All Web icons and buttons were done in house.
Used free e-books as a sales lead qualifier. Previously only available as MS Word documents. Also published to app markets.
