Freestyle Concept for Nike®Air
I wanted to create simple but surreal imagery that revolves around the topic gravity and floating, so I decided to pick out some former NBA Allstar Dunk Champions. The results are a mix of staged photography and tactile design. I tried to visualize the moment an exceptional athlete breaks out of regular physical boundaires and goes beyond his limits and beyond time, into a new dimension of accuracy and skill, leaving everybody else far behind.
The follwing concept boards are supposed to function both as magazine spreads (if rotated 90° degrees), or as a regular poster when looked at in portrait format.