I had to create a campaign for Exclusive books, aimed at getting young children between the age of 10 and 13, back into the bookstore. The campaign must be placed in the mall space and engage children to entice them into the bookstore
Rationale: Questions about interesting and bizarre facts have been placed around the mall next to a carved book that depicts that fact in some way. To know the answer, the children must look it up at Exclusive Books. The book sculpture will grab the attention of the children, and their curiosity will do the rest.