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Exceed F|W 2012 Campaign - Nature Delight

  • Nature Delight is the connecting thread of the EXCEED collection for this season. A new perception of luxury inspired by nature is harmoniously applied to EXCEED's characteristic handmade finishing’s and industrial look. It’s a search for new standards of construction in men’s shoes, which is based on the atmosphere of the 1950’s beatnik menswear.

    Presented in two lines - Casual & Dress - the EXCEED collection proposes distinct designs in an all-common spirit for the same man in different occasions.

    The new colour range is based on images from autumn in the Riviera, where shades of warm red and brown are combined with grey-blues, sea-greens and fake neutral tones.

    Production and Management: Pedro Caria - Shaping Brands
    Creative Direction and Styling: Joana Jorge - Shaping Brands
    Photography: João Almeida
    Model: Sadi Boa Nova
    Make-up and Post-production: Marta José
    Video: Rui Pedro Lamy
    Making Of Photography: Lígia Claro

    A special thanks to Casa Agrícola and Passos Manuel both in Porto, Portugal
  • SCREEN CAPTURES