A local building company that offers more than just the build
Evolution is a one stop construction service that offers a diverse service. My challenge was to encapsulate this service and clarify it by using simple communication device's. I have broken the three key areas of the service into three key visual icons. These three icons are to be versatile in their graphic application and come together as a whole. The concept is to have the three objects combine to form a solid structure that offers many forms of application and reflects the companies unique selling point.*This brand identity is still unfolding and further applications are still in production.
- *Images and products owned by Sruffs Hardware (Birchwood Price Tools), and used in this promotional material with permission from Scruffs 28/02/2013 with the correct credits. This is NOT an official application to Scruffs products but a representation of application to site work-ware worn by the craftsman in the field.
- Design for a contruction based service ...The mark is to act like a DNA or skin under the surface of future application devices and denote the Evoulution structure 'working behind the scenes' as such.
- What happens at the end of a buildings life or use ?I found through research that the building site is a fast moving place, changing rapidly in short time periods, so I felt the need to offer a solution to ownership of elements on the site. This idea is for the mark to be applied to elements on the site to enforce ownership and further brand awareness. Once the building has lived its life and is to be pulled down or modified in any way there under the skin of the building will be Evolution's first point of call.
- *This brand identity is still unfolding and further applications are still in production.