Problem:
Evian needs to increase awareness of its sponsorship of Wimbledon.

Solution
A real-time location-based ball hunt across London.

Catch the ballboy as he checks in round London for the chance to win Wimbledon 2012 tickets.

Follow the Twitter clues and check-ins to track down the ballboy's location.

Go to the location and check in there before he leaves to win prizes.

Media:
Experiential, mobile and social media, supported by print, online ads, promoted tweets, sponsored stories on Facebook plus Maria Sharapova's endorsement of the campaign. Read Less