Everyone's Got a Bottom
The Brief: Family Planning Queensland required the illustration and design of a children’s book,
the first of it's kind in Australia to teach children about sexual health, using correct anatomical words
for male and female body parts.
The Solution: The strong visual appeal of this book, conveyed through bold colour, texture and friendly characters, allowed it to become a welcome educational tool for parents. Target-specific devices were used
to retain the attention of readers including hat changes on the main character throughout.
The book has been hugely successful for FPQ, now a best seller with over 20,000 copies sold nationally.
Silver Brisbane Advertising & Design Awards - Illustration
Silver - Brisbane Advertising & Design Awards - Design
WINNER - Child Protection Week Award 2007