Not A Shop Pop-Up Application
- To enhance Everlane's Not a Shop pop-up experience in SoHo, Gin Lane shot, designed, developed and installed an interactive iPad application in one week. The application invited users to explore and learn about the shop's select Everlane products. Installed on three in-store iPads and projected live-time onto the shop's wall, the app provided a HD 360º view of each product along with fabric details and sizing information.
We deployed a RED cinematic camera for a unique production process to capture every angle of each product, allowing the user to virtually manipulate the item in the finished application with gestures; pinching, dragging, and inertial spinning. The installation was a huge hit, and the iPads spent little time out of shopper's hands during the shop's 5-day run. Special thanks to PRH Advisors & The Principals .