Identity, Lookbook & Website
Ever Rêve is a London based womenswear brand, founded in 2012. Previously working at various fashion houses in Paris and London, alongside undertaking illustration commissions, Michelle Urvall Nyrén (Ever Rêve's Founder & Head of Design) set up the brand to realize her vision of garments combining coherent geometric motifs with the fluid softness of watercolor painting.
Lundgren+Lindqvist designed Ever Rêve's visual identity and all digital and physical applications, such as the lookbooks, labels, swingtags, stationery and the official webshop. For Autumn/Winter 2013, each of the lookbooks were made unique through the dripping watercolour unto them individually. Each chapter of the storyline, an ever present element in Ever Rêve's process, was split up into three parts which were printed on separate transparent paper sheets, creating a fade-out - corresponding to the dreamlike story - when overlaid. The lookbook was packaged in an embossed, satin black box.