- Event branding
Identity design forevent agency
- Event agency is that very kind of company which gives a wide range of solutions for graphic designer. Working at such a project gives more experience and opportunities that any other. This time everything from the name of brand to the elements and small details of corporative style were done from the very beginning and up to the end. On the one hand it is always difficult to lead huge project, but on the other hand, designer has the golden opportunity to show the result and to control the process atevery stage.
- The name
For every designer it is a blessing to work with a potential good name. Logo design and branding need to have a strong base, conception and it is necessary to use the power of the word. The name of the brand should be rather short (not a long one, otherwise it should be enormous and it would be an appropriate conception). So according to word’s size and its meaning we have chosen the name. It is not just easy to remember but it also has a good opportunity to use it in different meanings. When it is possible to put deep sense or second meanings in the name of the brand it is always a plus.
Idea for logo comes right with the name and had been developed gradually.
The main idea was in visualization the word itself. For this aim the element was created. First element symbolize lighting projector. This detail is a part of every party you can see it nearly everywhere. By the way, projector in a figurative sense can illuminate any event and turn it into sensation. So this way the logo and identity consist of parts and details each of it has its own meaning and place. There are parts of word, graphic elements, each of it has its place and order. This harmony of small forms and great ideas lives in identity.
The key of understanding corporative style lies in the logo conception.