A project created to utilize content for a fictional event that would allow me to put my designer skills to use by utilizling typography, packaging design as well as branding an event and extending those elements to multiple pieces. A booklet was created to provide information about the event and the specific details of the event. I also created a small notebook that could be handed out during the event and used to take notes. My concept was to show visually that story writing can get very disorganized. This event was created to help people detangle processes and methods in order to write good stories. The target audience was the younger crowd who may not have had much experience writing stories as well as anyone who has had an interest and felt their skills could be sharpened up.