The assignment: To create a clothing brand branding system based on a person.
This brand is based off of my 16 year old sister, Eve. She is a very responsible, fun loving, active sixteen year old. Eve is currently captain of the field hockey and basketball teams, and is expected to be nominated for captain of the lacrosse team. Along with being a year-round athlete, Eve maintains a near perfect GPA, is in the National Honors Society, and participates in community service projects regularly. Upon high school graduation, Eve will attend Bucknell University where she has committed to play lacrosse. Along with her school activities, Eve is very dedicated to her family, especially her younger cousin Paige, whom she takes care of on a regular basis. When she has free time, Eve loves hanging out with her friends, shopping, being silly, and baking cupcakes. Her style includes some cozy beachy-ness mixed with femininity. She loves sundresses, and feeling "bo-ho."
The band, Eve Marie,targets ages sixteen to twenty four. The clothes are fun, yet modest and clean. A bit of Eve's boho style and earthiness has been infused into the brand. The brand stands for being eco-friendly and giving back to the environment, and to the people.
FUN ECO-FRIENDLY MODEST