Public relations & marketing agency 2PR won a tender for the Festival "Europe Day in St. Petersburg", which holded on 21-22 of September 2012. As part of the event we organized large-scale city-wide competitions, and was responsible for promoting the Fesival in the media and on the Internet.
According to the Internet campaign I developed six type of banners for media sponsors sites & create visual part for Internet competition campaign
We made visual style of Internet campaign a bit different from outdoor. Due to this we could increase response & ultimately attendance twice.