- Euro-5 Identity
TNK, a complex of petrol stations in Russia, set a new standard of realized fuel – Euro-5.
We developed a graphic system which represents a new class to Russia and allows to announce availability of fuel at filling stations of TNK.
Euro-5 is the standard regulating quality of fuel and emissions of harmful substances in the atmosphere. Also use of Euro-5 fuel prolongs the engine service life.
- A drop of water is a basic source of energy in nature that symbolizes the environment.
The light-trace, which goes beyond the medium, symbolizes an infinite way and technological effectiveness.
The refractions arising in a drop show the interrelation between ecology and technologies, they add some dynamics.
- The light-trace unites different mediums visually. The form of refractions in a drop illustrates advantages of fuel.
- More difficult graphic images are designed by connection of basic elements (a drop and a light-trace).
Everything’s like in Nature!
Art-direction: Konstantin Groznov
Design: Dmitry Igoshin, Vladislav Likh, Igor Bondarenko
Illustrations: Dmitry Igoshin, Dmitry Rybin
Project Manager: Elena Chubina
Made in Nile