- "Three wishes" Integrated Campaign.
- Campaign objective:
• Increase sales of ketchup and mayonnaise “3 wishes” by 100% (2 times!)
• Increase the level of brand awareness and increase the level of confidence in the brand
• Offer creative ideas for implementing the proposed ATL and BTL tools
• Offer non-standard ideas that will capture the attention of Central Asia and to expand the
coverage of Central Asia in the promo
Solution: National Integrated Promo Campaign. Grand prize kitchen renovation.