“Invent new ways to see rather than new things to look at”
The store ‘Euphorium’ re-thinks the idea of retail and the identities it creates.
Instead of purchasing already made goods for the person’s self and for how the person is perceived in the world. Euphorium provides a platform in which the consumer can create how he or she sees the world- through customizing and purchasing of augmented reality glasses.
The layout itself has no sales people, tills or actual goods to sell. It is purely white with a sci-fi feel to it, to emphasise the digital age, but also to provide a blank canvas for the consumer when testing out the glasses. It also plays with the idea of illusions through the mirror which links back to the glasses function of creating this fantasy and almost a lifestyle for the consumer.
The layout is based on the concept of gap- through the use of even gaps between the booths, but also using gaps horizontally and vertically at the front of the store.