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Bēhance

Etiquette

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  • ETIQUETTE
    Apparel Branding

    Brief
    Design a line of T-shirts & branding. The target market are both collectors and younger market aging 18 to 35 years old. In the T-shirt industry, it is necessary for the brand to stand out amongst  the wide range of competition. The T-shirts  line will be available in Australia and South East Asia. 

    Concept
    The name Etiquette is a different approach of statement T-shirts where it aims to reward those well behaved personalities with wearable style. Contrary to making another misleading or provocative statement, Etiquette’s statement T-shirts remain appropriate, respectful and stylish. The design of this logotype is based from the script font called Renaissance. By thickening the arm, ascender,  shoulder and stem of the typeface, the overall look results a more solid. To balance it all, the hairline and terminal have been made thinner. And finally the loop of the “e” would unite the logotype as a whole. The finishing touch is the thick outline around the word Etiquette. The final look is a classic and easy-going style.each other represents the harmony, strength and consistent.