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Etihad Airways - Katrina Kaif Integrated Campaign

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  • Etihad Airways, the Abu Dhabi-based airline has been voted World's Leading Airline two years running. This extension of the 'How would you like to fly with the best?' campaign was specially created for the Indian subcontinent and features Bollywood star Katrina Kaif. With the help of Sydney-based fashion photographer Harold David, Katrina Kaif is portrayed as a self-indulgent luxury traveller who treats the First and Business Class cabins as her private cocoons. The campaign also includes a microsite featuring a video of Kaif performing a Bollywood-style dance routine with other passengers at the Etihad Airways First Class lounge.