Our assignment for the national ethiopian telecommunication company ethio telecom™ has been very wide, from defining the new corporate culture, to build the visual platform and the tone of voice they have now implemented. The result is a constitent and simplified corporate dynamics design. It is fully part of the transformation program Ethio telecom™ is going through and help them to engage emotional dialogues with customers.
Deliverables:Branding Strategy
Corporate Culture
Logotype
Visual Guidelines
Stores External and Internal Design (173 shops)
Shops Furnitures Design (desks, benches, sofas, products displays)
Customers Journeys Design
Marketing Communication Material
Employees Communication Material
Vehicle Fleet
Corporate Papers
Website (UX - AI - UI - Web Design)
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