The concept that ‘Beautiful things can often be deceiving.’ was the inspiration behind this ethical fashion social awareness campaign.

The goal was to challenge consumers to take on the responsibility to research ethical fashion. It aims to inspire people to look a bit deeper, while offering small, meaningful stories that provide them with information about a product, process or situation. It’s believed that the catalyst for change lies within consumers becoming educated and demanding safe working conditions, sustainable practices and fair trade in order for the fashion industry to change their ways of doing business. Read Less