I was asked by Maxim Italy to make a typografic illustration for an article about the eternal seconds in sports. The final idea was a second place medal with its ribbon twirled like a cursive text, saying "eternal".
1ST PART: THE RIBBON
A couple of quick sketches, looking for a ribbon-like flow
Cleaning the shapes of the logotype
Adding some depth
a first raw and horrible-looking layout
getting some color treatment, adding some details, doubling the ribbon, recoloring the artwork
final color layout. But still the medal sucked :-)
2ND PART: THE MEDAL
I started with making a custom typography of the "2"
some evolutions of the "nd" ligature
the final result
adding some heavy decoration. The graphic design of the medal is ready
this is how it looked like once put in the context
3RD PART: FINAL CHANGES
After some feedback the medal got bigger, and the podium went out. Also the general look had to be more texturized
The final result
detail of the medal
detail of the ribbon
Graphic Design: Stefano Polli
Art Direction: Federico Albertini
Art Direction: Federico Albertini
