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  • Essentia Health: Here with you
  • Great healthcare can be hard to come by in the rural areas of Minnesota, North Dakota, Idaho and Wisconsin. Essentia Health is changing that by creating a network of clinics and hospitals that provide comprehensive care — wherever you are.
  • The challenge
  • After numerous acquisitions, Essentia Health was a vast health system spanning five states and was comprised of 15 hospitals and 62 clinics. Each of these entities operated under a different name and brand identity. Essentia began a strategic initiative to unite its divergent entities and create a seamless experience for their patients across all facilities. I worked with a team who developed a new brand strategy and identity to solve Essentia’s problem.
  • Rolling out the brand. With a new identity in place, we created a comprehensive identity system with templates for everything from brochures to street banners.