Identity and brochure design for a chauffeur company in London. Tradition and innovation, seemingly contradictory. I want to back to the origin of the chauffeur. Words came to my mind like old labels, name plates, cylinder, chariot, 17th, 18th, 19th century. The chariot icon is a real traditional from the 19th century's London.
When I search about the chauffeur’s history, I found a picture about King of William III. who’s in a chariot. I want to use this drawing in the identity too.
I moved between two worlds, the old and today, when I made the identity. The traditional compositions is reminiscent of the old age, but if we look at that, we know this is a renewed style.
For the catalogue, I used to an interesting format with some really nice Simonas Berukstis‘s photos. And I mixed again the vintage typography with some fonts from the 20th century, and 21th century, and a calligraphy font what drawn by myself.