- Esquire Magazine's The Ultimate Bachelor Pad
As seen on the DIY network and The Today Show
- POD is collaborating with WIKA on a digital experience for Esquire Magazine's Ninth-annual 'Ultimate Bachelor Pad'.
For the First Time Ever, Esquire Takes Its NYC Apartment Out of Manhattan. Premium Brands, Leading Designers and State-of-the-Art Technology Showcase 'Man at His Best' at the Exclusive ClockTower Building in DUMBO.
The Esquire Bachelor is a legend," says Brooks Atwood of POD Design. "We wanted to give him something tangible, something real—so we gave him a ghost." Atwood, an architect and industrial designer, teamed up with artist and digital designer Dana Karwas of WIKA Studio to create the Esquire Lounge, a striking space with an exoskeleton of steel, and a female spirit within.
"Living within the walls and living architecture of the Ultimate Bachelor Pad you'll find an elusive female ghost— Charlotte," explains Atwood. "She is a life-sized digital ghost who is playful and witty, always making you guess where she is going to appear next. She can be seen swimming through the atrium, relaxing inside the bar, and walking within the walls of the lounge. Charlotte provokes visitors with her beauty and mystery. She can tell when you are alone, and she visually narrates where your eyes should be with her movements."
The interactive video installation in the Esquire Lounge is a cutting-edge combination of animation, videography, interactive-sensor technology, and digital programming, directed and engineered by Karwas, who has also trained as an architect.
Giving form to the ethereal Charlotte is Margot Robbie, co-star of ABC's new series Pan Am, and one of Esquire's "Women We Love." The Australian-born actress spent a day in the video studio with Karwas and Atwood, embodying Charlotte's ghostly and mischievous moves.
- DESIGN TEAM
Sara Jane Rin (project manager), Avrami Rakovsky (project manager), Stephanie Leib, Darshan Patel, Brent Klokis, Aleksandr Kolesnikov
SPECIAL THANKS TO
Estelle Nichols, Heather Castagno, Adeeb Mohiuddin, Aaron Ekroth, Stephen Dahmer, Windy Cancela Ruiz, Dahn Maier, Zachary Feltoon, Michala Monroe, Eliot Espinal, Carlos Espinal, Bryan Zaleski, Justin Carloni, Angela Gainer, Hyungshin Kim, Mina Liba, Tristan Pashalian, Melissa Pereira, Philip Caleja, Ben Mui, Alex Nizzardo, Daniel Sosa, Nichole Dragon, Joshua Lee, Christopher Dadap, Christina Entcheva, Arielle Lesnoy.
FLATCUT_ Metal Fabrication
Objet 3D Printer
Elite Screens Ghost Woman screen
New Jersey Institute of Technology Student assistance with design and construction
City of Hope
International Medical Corps
Natural Resources Defense Council
Fresh Air Fund
Aspen Writers' Foundation
Absolute Vodka, Acura, Asics, Basil Hayden, Bloomberg, Bombard Global, Conrad Hotels & Resorts, Don Julio, Ermenegildo Zegna, Hugo Boss, Kahlua, Lufthansa, Nolet's, Radeberger, TouchTunes, Toshiba, Sonos