- Just in time to celebrate the 200th anniversary of Mexico’s independence from Spain, Espolón Tequila is returning to the United States to stage a revolution. Though the liquid inside is the same critically acclaimed, award-winning, 100 percent blue agave tequila, the packaging has a whole new look. International design firm Landor was inspired by 19th century Dia de los Muertos-style imagery with each label depicting a different story celebrating Mexico’s colorful culture. The labels, illustrated by Steven Noble, pay homage to the brave men and women who fiercely fought for today’s Mexico and celebrate the country as well as its iconic rooster—a symbol of national pride. Espolón was originally introduced to the United States as a finite release, winning a gold medal at the San Francisco Spirits Competition; with the tequila only available to a limited region of the U.S., tequila lovers were forced to cross the border to obtain it—further heightening its reputation. Special thanks to Communication Arts!
Steven Noble's Workbook Portfolio