ESHES

The studio was hired to develop the visual identity project for the new product design studio Eshes.

Give a meaning and a different approach to the design performance. Produce without harming the environment and life. Aproach consumerism healthly, without natural damage and waste. Man and nature as one thing, actually living in symbiosis.

These are some essential points that define the philosophy of Eshes.
The methodology was designed by the two companies that worked together, collaboratively, in distinct stages.

ESHES’ FORM BIRTH
Methodology and design of the identity

1) METAPHYSICAL
THE 4 ELEMENTS OF NATURE + THE MAN Constructive mathematical relationship based on equation 4 + 1

SYMBIOSIS BETWEEN MOVEMENT & FORM

2) MOVEMENT
Documentary Oceans / Director: Jacques Perrin and Jacques Cluzaud

The studio used the tracking and rotoscoping techniques to perpetuate the fish movement. This study aimmed to find the aspect of the movement of Eshes form.

3) FORM
To find the formal aspect of Eshes identity the studio worked with two actions:
NATURAL FORMS | Doc Oceans versus THE RANDOM | Generative Art *

* Generative ArtRandom organic and natural shapes, using technology. Experiment the random as inspiration and generating alternatives.

Generated art algorithms: www.soulwire.co.uk/experiments

THE INSTABILITY AS A RULE

"Valuing the whole, the object, not just a single form."

The Eshes form is a sculpture, a three-dimensional object, born to experience the constant evolution of life and pronounce its contemporary DNA. Read Less