Build that young Peruvians try the new modern line of Toyota built their models: YarisHatchback, Urban Cruiser, Auris and Zelas. While Toyota makes different Test Drivefor its new cars needed to effectively reach target audience of the campaign.
Toyota created the Test Team, four coats of the F1 style that called young people tojoin their ranks. Each team had its own personality according to the characteristics of the car that defined what kind of "corridor" could voluntarily join them.
Through an interactive campaign on social networks, advertising materials at pointsof sale and terms with major radio broadcasters in the country, was achieved by amassive entry of young people in the Team and their participation in the Test Drive.For the first time, Toyota Peru, set up youth teams according to the virtues of theircars, which allowed air to give a new brand in Peru considered traditional.