Campaign strategy for Perfume "Escentric Molecules". The perfume has the ability to enhance people's personal smell and therefore no one will smell the same when wearing it. By making a fake traditional campaign for a fictive and generic perfume brand – and afterwards destroying it – we were able to take the position as the perfume for people who is true to themselves.
Make sure to watch the case study video below.
Please notice that this is a fictional project made as a part of a school program. We are not associated with Escentric Molecules or any of its affiliates. Any photo used in the project are the property of their rightholders.