Escape Theory - Sons Of Liberty || Project Branding
The Sons of Liberty music group (which I am a member of) recently released their debut collaborative project "Escape Theory". Being both a musician and a designer, I'm best suited at understanding the aesthetic brought across by music, and effectively translating it artistically in a way that attracts and is outstanding.
This page will contain most of the design elements used to promote the Escape Theory project, works created and directed by myself are also a showcase of my artistic abilities both visually and technically.
Cover for Escape Theory
Photo credits to Matthew McCarthy of New Jamaica
Artistic Direction by Myself (Yannick Reid) as well as the cover design.
Promotional Escape Theory Logotype
used as the blueprint for the general promotional aesthetic
Natural Disaster Single Artwork
To encourage a presence on youtube, it was advised that the audio for the single could be uploaded there for that audience.
Instead of a typical static image with audio, the cover image loops along with time based information on the song.
Greener Pastures Single Artwork
To encourage a presence on youtube, it was advised that the audio for the single could be uploaded there for that audience.
Instead of a typical static image with audio, the cover image loops along with time based information on the song.
Instead of a typical static image with audio, the cover image loops along with time based information on the song.
Tribes Of Hip-Hop Single Artwork
The Third Single "Tribes Of Hip Hop" features all the members of the group over a sample heavy-driving beat that has gotten great reviews from live performances. It was decided to best release the song through a viral video presented in a way fitting the song: each memeber delivering their verse while leading the "Tribe".
Directed and Edited by Myself (Yannick Reid)
Escape Theory Wide Format Banner
(facebook, youtube, and Bandcamp)
With the global move to mobile devices and mobile sharing, it's important to accomodate to the industry tastemakers, by not just providing a download link to the mixtape, but a scannable QR code that will take you directly to the project.
